Tribe Tempeh
Recipe development, recipe videos, product video + styled photography
The Brief
April from Tribe Tempeh came to me as she wanted to invest in some high-quality images and videos that showcased the best way to use her products. She wanted to educate her audience on the benefits of Tempeh as well as providing them with new and inventive ways to cook with the versatile product. April had also created some flavoured products such as satay skewers and burger patties and wanted some imagery to represent the best ways to serve them. April was time-poor, juggling all the hats of a small business owner, a full time job and parenting as well as keeping up with customer demand for her product and producing it herself. She knew she needed help with outsourcing her content.
The Deliverables
3 unique recipes including Tribe Tempeh’s original tempeh
2 styled photoshoots featuring Tribe Tempeh’s ready made products that showcase the suggested serving style.
High-quality photographs for social media, website blog and printed recipe cards for market stalls.
The Impact
April now has a bank of videos and photographs that she can post on her social media account and website. She has also used the recipes and supporting photography to create recipe cards that she can display and hand out at her market stalls. April noticed an increase in customer engagement from posting new recipes to her account and opening up conversations with her customers.
“Asking Susan to come on board and be my content creator was the best decision for my brand. I am a small business owner and my strengths lie in business and product development. I tried to make my own videos and photos professional, however I struggled greatly and realised my time was better spent on other aspects of my business. Susan's high level of professionalism, passion and deep understanding of market trends, meant I could trust her with my content creation, while I focused on other areas of my business.”
“Asking Susan to come on board as my content creator and recipe developer has been the best decision I have made in my business. Trying to do everything as a small business owner is stressful and Susan not only reduced my stress, but created recipes I had not even considered. These recipes and videos gained very high interest amongst my followers, and I have been able to use the various photos, videos and recipes for a variety of marketing material. Susan was able to enhance my brand awareness in a way that elevated my brand's professionalism and customer engagement.”
April Leverenz - Tribe Tempeh
Hey there! I’m Susan.
I’m a passionate nutritionist and foodie specialising in creating drool-worthy video content for food brands.
With a background in Visual Communication and Graphic Design and a Bachelor's Degree in Food and Nutrition, I am equipped with all the skills to bring your recipe content dreams to life.
Whether whipping up easy-to-follow recipes, showcasing products in engaging videos, or curating a gallery of natural-light food photography, I’m dedicated to making your brand shine and become a household favourite.